Real estate photography is a fast-paced, churn-and-burn industry where consistent professional outcomes are the key to success.
It is a moving machine that creates high-volume workloads, tight deadlines, flawless consistency, and quick delivery of hero images.
Any photographer working in real estate knows the pressure and pain points of the job.
Real estate photography demands extensive and detailed editing to deliver pro-grade images. Furthermore, a long and strenuous editing process, outsourced editing, and juggling multiple workflows and editing apps result in lost time and increased costs.
Real estate photographers work with multiple agencies and countless locations, so the workload can be overwhelming.
The pressures and demands of real estate photography can crush creativity and the uniqueness of a photographer’s output.
How can you balance speed, affordability, and control while maintaining the high standards your clients expect?
Imagen AI-Powered Edits and Workflow
Imagen’s real estate photography post-production software application that features AI-powered learning to deliver a single editing and post-production workflow management solution for professional real estate photographers.
The AI-powered software delivers consistent pro-grade outcomes by learning each photographer’s editing style, reducing editing time and overall costs through a single application.
Imagen cuts property listing photo editing time by up to 96%, thus empowering real-estate photographers to have more time for client management, business management, and core photography applications.
The software enables real estate photographers to create a Personal AI profile by feeding the AI-powered app past finished images.
Imagen learns from the image editing and workflow management process and applies these consistently to future projects.
Imagen offers several affordable plans, including a commitment-free Pay-As-You-Go plan. Professional real estate photographers can choose from any Annual Plan determined by the volume of images they anticipate will be edited.
By signing up and subscribing to one of the Imagen plans now, you’ll receive 1,000 free edits and 300GB of free cloud storage for the first three months.
Why Real Estate Photography Demands a Different Approach
Real estate photography is a demanding genre. Clients require the delivery of final images within hours or days of the shoot to market a property successfully.
It’s also important to note that most real estate photographers face conflicting demands from multiple agencies and property managers.
Achieving a consistent quality that defines your brand in such a high-risk and high-volume business is challenging and time-consuming. And let’s face it, in this gig – time is money!
While the temptation to outsource editing is strong, it also comes at a cost without any guarantee of quality or consistency.
Meet Imagen – The AI That Works Like You Do
Imagen is a photo editing and workflow management solution ideally suited to professional real estate and property photographers.
Through AI learning, Imagen learns from your past editing examples to develop a refined and tailored Personal AI Profile.
However, if you don’t have the time to train Imagen with your personal style, the software offers pre-made AI Profiles to deliver a solid foundation to work with.
Pre-made AI profiles such as “Elegant Home” provide the basis for streamlined editing and high-quality outcomes while offering ongoing customization to suit your style.
As a result, Imagen allows you to maintain complete control of the end-to-end process.
Tools Tailored for Real Estate Photographers
The team at Imagen has focused on designing powerful features specific to the real estate photography industry. It’s not often that a photo editing and workflow management app can boast that.
Imagen delivers powerful image editing outcomes with HDR Merge and Perspective Correction tools.
HDR Merge automatically identifies bracketed images with varying exposures and perfectly merges the collection into a single composition with perfectly balanced shadows and highlights.
Perspective Correction tackles an age-old challenge for all real estate photographers by correcting camera angles and perspectives to produce distortion-free outcomes.
New to Imagen, Window Pulls uses AI learning to introduce authentic interior lighting without washing out any exterior views through overexposure.
Imagen is also introducing a new Sky Replacement tool that instantly elevates images’ visual appeal by creating natural, vibrant-looking skies.
The Benefits That Matter Most to You
Let’s get down to business! Real estate photographers must keep up with the demands of clients, including agencies and property managers.
Imagen rises to the challenge to consistently deliver pr0-grade images that align with your style and aesthetic.
One of the most significant benefits of an application like Imagen is the ability to streamline the end-to-end workflow without sacrificing quality or creative control.
While time is money, avoiding costly and inconsistent outsourcing and complex workflows is also an added benefit. As a result, real estate photographers retain total creative control over the output.
Success in Action – A Real Estate Photographer’s Experience
Dionel Lake, the owner and leading photographer of The MittenTog is a master at capturing detailed, vibrant, and artistic views of unique spaces.
Imagen has been a real game-changer. AI editing tools are great for batch photo processing and maintaining consistency across large sets of images. Imagen has completely revived my ability to keep up with a heavy workload of 5-6 sessions per week while still having time for my family. High-quality photos are crucial in real estate listings, often serving as the first impression potential buyers get of a property. I photographed a property that had been on the market for months with little interest. After updating the listing with my photos, the property received multiple offers within two weeks and sold above the asking price. This is a testament to the power of professional photography in real estate.
Imagen enables photographers to explore thoughtful property photo framing and lighting techniques, allowing the character of each space to shine through beautifully crafted, editorial-style images. This creates an experience that’s both visually engaging and true to life, inviting buyers to imagine themselves in each unique space. Providing excellent customer service and delivering consistent, high-quality results will lead to word-of-mouth referrals.
Why Imagen is the Smart Choice for Real Estate Photographers
Imagen delivers a competitive edge to any real estate photography business, whether big or small.
The software offers a unique proposition through its AI-powered learning and output speed. Furthermore, Imagen delivers unprecedented creative control and pro-grade consistency to make your mark in the real estate photography game!
Imagen offers several affordable plans, including a commitment-free Pay-As-You-Go plan. Professional real estate photographers can choose from three Annual Plans determined by the volume of images they anticipate will be edited.
The Annual Plans include unlimited Personal AI Profiles, access to Imagen’s pool of AI Talent Profiles, 24/7 support, and 300GB of free cloud storage for the first three months.
By signing up for one of the Imagen Annual Plans now, you’ll receive 1,000 free edits and access to Culling Studio (free while in beta).
It’s also important to note that Imagen is compatible with Adobe Lightroom and Photoshop for the ultimate image editing workflow.
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